Privacy policy
Privacy Policy
Restful Routines Sleep Consultancy
Last updated: 28 July 2026
1. Who we are
Restful Routines Sleep Consultancy ("we", "our", "us") is committed to protecting your privacy and handling your personal information responsibly.
For the purposes of UK data protection law, Restful Routines Sleep Consultancy is the data controller responsible for the personal information we collect and process.
If you have any questions about this Privacy Policy or how we use your personal information, please contact:
Email:kelsey@restfulroutinessleepconsultancy.com
2. What information we collect
Depending on the services you use, we may collect the following information:
Parent or carer information
Name
Email address
Telephone number
Child information
To provide personalised sleep consultancy support, we may collect information about your child, including:
Child's name
Date of birth or age
Sleep history, current sleep patterns and sleep tracking information
Sleep routines, behaviours and patterns recorded during the support period
Birth and delivery information
Any complications during or after birth
Relevant medical conditions or allergies
Current medications
Developmental information and any developmental concerns
Information about healthcare professionals involved in your child's care
Information about family circumstances that may affect your child's sleep or need to be considered when creating a sleep plan
Sleep tracking information may be collected through third-party applications used as part of our consultancy services, such as Littles Baby Tracker, where access has been provided by you.
Some of this information may relate to your child's health, development, wellbeing or sleep patterns. This is treated as sensitive information and is only collected where relevant and necessary to provide safe and personalised sleep support.
Website information
When you visit our website, we may automatically collect certain information, including:
IP address
Browser type and version
Device information
Pages visited
Website usage information collected through cookies and similar technologies
3. How we collect your information
We collect information in the following ways:
When you complete a booking form.
When you complete a sleep questionnaire.
During sleep consultations and follow-up communications.
When you provide access to sleep tracking information through tools used as part of your support, such as Littles Baby Tracker.
When you contact us by email, telephone or through our website.
When you choose to join our mailing list.
Through website activity and advertising technologies.
We may also receive information from third-party providers, including advertising platforms such as Google Ads.
4. How we use your information
We use your personal information to:
Provide sleep consultancy services.
Understand your family's circumstances and create personalised sleep support.
Review sleep patterns and information provided through sleep tracking tools where access has been provided.
Communicate with you about your consultation.
Manage bookings and appointments.
Process payments.
Provide follow-up support where applicable.
Maintain appropriate business records.
Improve our services.
Meet legal and regulatory obligations.
If you choose to join our mailing list, we may use your email address to send:
Sleep tips and advice.
Helpful resources.
News and updates.
Special offers and promotions.
Information about our services.
5. Our lawful basis for processing your information
Under UK GDPR, we rely on different lawful bases depending on how we use your information.
Contract
We process information where it is necessary to provide the sleep consultancy service you have booked.
Legal obligation
We may process and retain certain information where required to comply with legal, accounting or regulatory requirements.
Legitimate interests
We may process information where necessary to operate, manage and improve our business.
Consent
We rely on your consent for marketing emails. You can withdraw your consent at any time by unsubscribing from emails or contacting us directly.
Sensitive information
Where we collect information relating to your child's health, development, wellbeing or sleep patterns, we do so because it is necessary to provide safe and personalised sleep consultancy support.
We only collect information that is relevant to your service and handle this information with additional care due to its sensitive nature.
6. Email marketing
If you choose to receive emails from Restful Routines Sleep Consultancy, we may send you:
Sleep tips.
Expert advice.
News.
Updates.
Promotions.
Special offers.
We use MailerLite to manage our email marketing communications.
You can unsubscribe at any time by clicking the unsubscribe link included in our emails or by contacting us directly.
7. Booking appointments
We use Calendly to manage appointment bookings.
Information provided through Calendly is used to arrange and manage your consultation appointments.
Calendly processes personal information in accordance with its own privacy policy and security procedures.
8. Payments
Payments may be made by:
Bank transfer.
Stripe (primarily for international clients).
We do not store or have access to your full payment card details.
Payment providers process your information according to their own privacy policies and security measures.
9. Sharing your information
We only share your personal information where necessary to provide our services, operate our business or comply with legal obligations.
This may include trusted third-party providers such as:
Calendly (appointment booking)
Stripe (payment processing)
MailerLite (email marketing)
Google Ads (advertising and website traffic measurement)
We may also use third-party tools to support the delivery of our sleep consultancy services, such as sleep tracking applications. Where you choose to provide access to information through these tools, the third party's own privacy policy will also apply. Restful Routines Sleep Consultancy is responsible for the information we access and process as part of providing our services.
These providers process information in accordance with their own privacy policies and security measures.
We do not sell, rent or trade your personal information.
10. Confidentiality
Information shared with Restful Routines Sleep Consultancy is treated confidentially.
We will not share details about your family or your child's sleep circumstances unless:
You give permission for us to do so.
It is necessary to provide the service you have requested.
We are legally required to share the information.
11. Sleep consultancy and healthcare information
Restful Routines Sleep Consultancy provides sleep education and support. It is not a medical service and does not replace advice from qualified healthcare professionals.
Where appropriate, we may recommend that you seek advice from your GP, health visitor or another qualified professional.
12. Keeping your information secure
We take appropriate technical and organisational measures to protect your personal information from:
Unauthorised access.
Loss.
Misuse.
Accidental disclosure.
We store information securely and limit access to what is necessary to operate our business.
If you believe your information has been misused, lost or accessed without permission, please contact us as soon as possible.
13. How long we keep your information
We only keep personal information for as long as necessary for the purposes it was collected.
Client records may be retained for a reasonable period after your consultation to allow us to provide follow-up support, maintain appropriate records and meet legal obligations.
Marketing information is kept until you unsubscribe or request removal.
14. Cookies and website tracking
Our website may use cookies and similar technologies to improve your browsing experience, understand how visitors use our website and support advertising activity.
This may include services such as Google Ads.
You can manage cookie preferences through your browser settings.
15. Links to other websites
Our website may contain links to other websites, including social media platforms and third-party services.
We are not responsible for the privacy practices or content of these websites. We recommend reviewing their privacy policies before providing personal information.
16. Your rights
Under UK GDPR, you have the right to:
Request access to the personal information we hold about you.
Request correction of inaccurate information.
Request deletion of your information where applicable.
Request restriction of how we process your information.
Object to certain types of processing.
Withdraw consent where we rely on consent.
Request transfer of your information where applicable.
To exercise your rights, please contact:
Email:kelsey@restfulroutinessleepconsultancy.com
If you are unhappy with how we have handled your personal information, you have the right to complain to the Information Commissioner's Office (ICO):
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, the way we process personal information or changes in legal requirements.
Any updates will be published on our website, and the date at the top of this policy will show when it was last updated.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
18. Contact us
If you have any questions about this Privacy Policy or how we process your personal information, please contact:
Restful Routines Sleep Consultancy